Welcome to DataDirect Marketing Solutions, Inc.
We are a database marketing company that utilizes technology and data to provide innovative marketing solutions to companies engaged in on-line and traditional direct marketing.
Our Mission is to empower our clients with information to be intelligently applied in effective marketing applications.
Our Objective is to provide customized data-driven solutions that support our client’s specific marketing needs.
Our Success is measured on their return on marketing investment.
We help answer the questions that you may be asking about your business:
What do my customers look like?
How can I find more of them?
What is my market penetration?
Which prospect lists will be most effective for my marketing?
How can I clean up my customer data and use it more effectively?
Is e-mail more effective than direct mail?
How can I track the success of my direct marketing programs?
Founded in 1998, we provide an integrated set of data solutions to support our client’s specific marketing applications. These solutions include:
Prospect list research and brokerage:
DataDirect has been on the inside of the list business for over 20 years. Our extensive knowledge of the industry and continued use of the data, plus access to state of the art list tools and search engines, allows us to provide extremely insightful and objective recommendations toward your success.
Customer file analytics:
Understanding who your customers are is a critical step in designing and executing effective marketing campaigns, whether for acquisition or retention. DataDirect designs and manages effective analytical solutions to help answer key strategic questions about your customers.
Data hygiene, cleansing and preparation is critical to your direct marketing success. We have in-depth processes in place to make your customer and prospect lists perform at optimal strength. Whether working with your customer data and/or 3rd party prospect data, we provide customized processing to support your specific data-driven marketing applications. Most solutions include some degree of merge/purge (de-duplication) processing, which identifies and removes duplicate records and/or suppresses existing customers from prospect mailings.
Email marketing is one of the most effective ways to reach targeted prospects to engage your audience. At DataDirect Marketing Solutions, we provide our clients with an effective Email approach that includes: segmenting targeted Email leads, managing the email set up and campaign deployment, and providing real-time tracking analysis to determine ROI and next steps.