Thank You for Requesting The 10 Reasons You Need to Use Direct Mail Marketing

Thank You For Your Interest!

Here's Why Direct Mail Marketing Works Better Than Ever

  • Precise Targeting - Direct mail allows you to target your audience with demographic and behavioral precision.
  • Competitive Response Rates - 80% of consumers act on direct mail advertising, compared to the 45% action rate for digital media.
  • Personalized - Direct mail allows you to personalize your message to the recipient, based on personal attributes.
  • Creative & Tangible - Unlike digital advertising, direct mail is a tangible item that your audience can touch and feel.
  • Builds Brand Awareness - Direct mail can help build brand awareness and credibility for your business.
  • Trackable & Measurable - You can track the response/conversion results of your campaigns via landing pages, coupons, offers, and phone calls. 
  • Extremely High Open Rate - According to a recent study by the U.S. Postal Service, over 53% of Americans read their mail.
  • Cost-Effective – According to an annual study by the DMA, direct mail has an average ROI of 29%, which is competitive with online media.
  • Longevity - Direct mail pieces can have a longer lifespan than other forms of advertising.
  • Safe, Familiar, and Easy for Recipient - The familiarity of direct mail means that consumers are more likely to trust your message.