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Here's Why Direct Mail Marketing Works Better Than Ever
- Precise Targeting - Direct mail allows you to target your audience with demographic and behavioral precision.
- Competitive Response Rates - 80% of consumers act on direct mail advertising, compared to the 45% action rate for digital media.
- Personalized - Direct mail allows you to personalize your message to the recipient, based on personal attributes.
- Creative & Tangible - Unlike digital advertising, direct mail is a tangible item that your audience can touch and feel.
- Builds Brand Awareness - Direct mail can help build brand awareness and credibility for your business.
- Trackable & Measurable - You can track the response/conversion results of your campaigns via landing pages, coupons, offers, and phone calls.
- Extremely High Open Rate - According to a recent study by the U.S. Postal Service, over 53% of Americans read their mail.
- Cost-Effective – According to an annual study by the DMA, direct mail has an average ROI of 29%, which is competitive with online media.
- Longevity - Direct mail pieces can have a longer lifespan than other forms of advertising.
- Safe, Familiar, and Easy for Recipient - The familiarity of direct mail means that consumers are more likely to trust your message.