Data Processing

Effective database marketing is typically dependent upon a variety of strategic and customized data processing steps. The accuracy of these processes is critical to maximizing the success of your program and minimizing wasted cost.

If your database isn’t “clean”, you’re wasting marketing dollars. People move. Executives change jobs. In fact, the accuracy of most lists typically decrease 2% per month. This translates into wasted marketing dollars. DataDirect Marketing Solutions specializes in managing such efforts, which include:

List Hygiene:

List hygiene is critical to direct marketing success. The data cleansing process can include zip correction, postal presort, bar coding, geo-coding, and custom reports. In addition to CASS Certification, we offer upper lower casing, gender coding, and personalization.

Merge Purge:

When working with multiple list files, our merge/purge application identifies and removes duplicate records and/or suppresses existing customers from prospect mailings.

List Enhancement:

Matching your customer file to 3rd party data sources is a great way to improve your customer data and facilitate demographic analysis. Consumer and Business data is readily available from third party providers.

National Change of Address:

NCOA is provided to keep in touch with your customers and prospects on the move.

Flexible Output Formats:

We can deliver your customized data via e-mail in a number of formats, the most common of which are Excel, CSV, and Plain Text.