Targeting your Best Prospects
Selecting the right audience is the single most important factor in your direct marketing campaign. Our list research & brokerage service is focused on identifying and obtaining the most targeted and qualified lists for your program.
Each client has different objectives and operating environments. That’s why DataDirect Marketing Solutions offers a consultative approach – a customized menu of services to meet your specific needs.
Our extensive knowledge of the industry and continued use of the data and state of the art research tools allows us to provide extremely insightful and objective recommendations about specific lists from the following list segments:
Over 15 million U.S. businesses and key executive decision makers can be targeted using an effective combination of business demographics including: geography, SIC Code (line of business), sales volume, employee size, business status, and much more.
Over 225 million U.S. residential households can be targeted using an effective combination of consumer demographics including: geography, age, income, length of residence, presence of children, mail responsiveness and much more.
Many national magazines make their lists available to direct marketers on a list rental basis. Additionally, there are many other sources such multi-channel merchants, catalogers, seminar companies, and various direct marketing related companies that offer their lists. Our custom research services help to identify the best sources for each client application. These files can be selected from thousands of sources using a variety of business and consumer demographics.